Urban Fast Forward began in 2012 as a woman-owned real estate brokerage built around a blend of brokerage and consulting. The company works as a collaborative team of urban planners and real estate executives, serving developers, restaurateurs, business owners, community organizations, and municipalities. Its real estate work includes site selection, property acquisition, property positioning, strategic tenant recruitment, and property disposition, while its planning and engagement work covers neighborhood plans, comprehensive plans, economic redevelopment plans, corridor plans, and market analyses. The firm also takes on community-focused projects that address zoning, branding, placemaking, urban design, and neighborhood revitalization.